This is a great little video by Scott McCloud on using type in Illustrator. The techniques used here can be applied to lots of different applications.
Long gone are the halcyon days of Quark, Freehand and Photoshop. Many young graphic designers won’t even have heard of Quark. http://arstechnica.com/information-technology/2014/01/quarkxpress-the-demise-of-a-design-desk-darling/